Pengaruh Kualitas Produk, Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Produk Indomie Sebagai Variabel Intervening

Fuja Sari Dewi, , Nurmala, Rina Indri Yani, Jihan Melinda Alfiani, Lu'ay Salman Salsabillah, Muhammad Mahardika Alghifari and Zahwa Aulia

No fhcqv, OSF Preprints from Center for Open Science

Abstract: This study is to determine the effect of Product Quality on loyalty with indomie product satisfaction as an intervening variable. The population of this study is consumers or students who consume Indomie instant noodles. The number of samples taken in this study was 33 samples. The methodology used is a library problem solving methodology so that it is included in the Quantitative approach. The sampling technique uses purposive. The analysis used uses SPSS software. The results showed that product quality does not affect consumer satisfaction, brand image does not affect consumer satisfaction, product quality does not affect loyalty, band image does not affect loyalty and consumer satisfaction does not affect customer loyalty.

Date: 2023-06-15
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/648a8b0ac86116037a25226d/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:fhcqv

DOI: 10.31219/osf.io/fhcqv

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().