The competitive advantage of serendipity in the case of Starbucks and Howard Schultz

Tri Le

No g3tpf, OSF Preprints from Center for Open Science

Abstract: I discuss the serendipity case of Howard Schultz in terms of information processing for innovation.

Date: 2022-01-17
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:g3tpf

DOI: 10.31219/osf.io/g3tpf

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