Chapter 3 The four levels of product in marketing of hospitality, and tourism

Le Nhut PiL

No hr49t, OSF Preprints from Center for Open Science

Abstract: When developing products, marketers first must identify the core benefit that consumers seek from the product. They must then design the actual product and find ways to augment it to create customer value and a satisfying brand experience.

Date: 2022-07-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:hr49t

DOI: 10.31219/osf.io/hr49t

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