Effect Chat Generative Pre-trained Transformers in Marketing: Possibilities of ChatGPT utilization on iPaaS

Alderd J. Froolik
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Alderd J. Froolik: Quest Sales & Marketing Automations BV

No m3a8x, OSF Preprints from Center for Open Science

Abstract: Chat Gerative Pre-trained Transformers are used more and more. OpenAI’s ChatGPT is the most used AI solution as of today. In the marketing ChatGPT’s role is creasing on a never seen before scale. Utilyzing ChatGPT on a iPaaS (integration Platform as a Service) will change the way of running a business. iPaaS platforms can take over tasks in various departments. When implemented in the marketing department, it can help to create content from almost any source, distribute it to almost any source, analyze the outcome and all at scale too. Combined with other applications images, videos and podcasts can be created automatically.

Date: 2024-04-10
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:m3a8x

DOI: 10.31219/osf.io/m3a8x

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