Chương 8 Truyền thông marketing tích hợp (integrated marketing communication strategy)

Dao Tung

No pm23a, OSF Preprints from Center for Open Science

Abstract: The specific blend of integrated marketing communication tools that the company uses to persuasively communicate customer value and build customer relationships

Date: 2021-08-31
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:pm23a

DOI: 10.31219/osf.io/pm23a

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