Prototype Testing for New Wedding Invitation Card Collection

Ha Nam Khanh Giao and Nguyen Thuy Ha

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Abstract: This study applies a market study technique (mail survey) and choice-based conjoint analysis to evaluate the potential of 9 product prototypes of handmade wedding invitation cards for Sea Dragon Company, a Vietnamese Small and Medium Enterprise. The result will provide the company an understanding of customer preferences and help them decide in consideration of the preferred set of attributes the potential combination of the prototypes and price to become new products

Date: 2010-04-23
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:resdf

DOI: 10.31219/osf.io/resdf

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