 The global smartphone marketNerhum Sandambi No rksv7, OSF Preprints from Center for Open Science Abstract: The study briefly analyses the smartphone market in the years 2020-2021. The main objective of the study is to analyse the relevant smartphone market in Portugal in particular and in general in Europe, with the aim of understanding how the market itself works and how market shares are distributed. According to the results of the analysis, it was found that the smartphone market is on the rise and its main players are the traditional players in this market, where brands such as Samsung and apple play a leading role, especially in terms of market share, i.e. the market share of these two brands is significantly higher. On the other hand, analysing the results shows that there is an impact above all on brands that have recently positioned themselves in the market, such as Xiaomi, oppo and Huawey, which have consolidated their presence in the relevant smartphone market. As for sales, brands such as apple and Samsung lead the market in sales, according to the results of the analysis, in 2020 apple and Samsung sold more than 199,847.3 and 253,025 respectively, these sales grew significantly in 2021 to 272,327.5 and 239,239.1 respectively, the results of the analysis also show the share of the market itself, where brands such as Samsung and apple lead the market with a share of 19 and 16.7 per cent of the global smartphone market. As for the relevant market itself, it comprises the regions of Asia, America and Europe. Date: 2025-01-20 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:rksv7 Access Statistics for this paper More papers in OSF Preprints from Center for Open Science |
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