Internal Marketing dalam Mencapai Keunggulan Bersaing

Eddi Suprayitno
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Eddi Suprayitno: Universitas Islam Sumatera Utara

No rxjpd, OSF Preprints from Center for Open Science

Abstract: According the Rafiq and Ahmed's article, there are five elements of internal marketing: employee motivation and satisfaction, customer orientation and customer satisfaction, inter-functional co-ordination and integration, marketing-like approach to above, and the implementation of spesific corporate or functional strategies.

Date: 2010-02-24
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:rxjpd

DOI: 10.31219/osf.io/rxjpd

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