Chapter 8 Integrated marketing communication strategy (chiến lược truyền thông marketing tích hợp)

Dao Tung

No s2htr, OSF Preprints from Center for Open Science

Abstract: The promotion mix is the marketer’s bag of tools for engaging and communicating with customers and other stakeholders. To deliver a clear and compelling message, each tool must be carefully coordinated under the concept of integrated marketing communications (IMC)

Date: 2021-09-01
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DOI: 10.31219/osf.io/s2htr

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