Chương 5 Thương hiệu và sản phẩm, quy trình phát triển sản phẩm (developing new products and managing the product life cycle)

Dao Tung

No s63xv, OSF Preprints from Center for Open Science

Abstract: every product passes through several life-cycle stages, and each stage poses new challenges requiring different marketing strategies and tactics

Date: 2021-12-12
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:s63xv

DOI: 10.31219/osf.io/s63xv

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