Chapter 2 Tourism market and tourism market segmentation

Le Nhut PiL

No s7yzh, OSF Preprints from Center for Open Science

Abstract: In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.

Date: 2022-07-12
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:s7yzh

DOI: 10.31219/osf.io/s7yzh

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