Chương 7 Chiến lược phân phối sản phẩm (delivering customer value)

Dao Tung

No u2swb, OSF Preprints from Center for Open Science

Abstract: a firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels

Date: 2021-12-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:u2swb

DOI: 10.31219/osf.io/u2swb

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