Mengoptimalisasikan C-Commerce WhatsApp Business pada pengusaha Kopra Putih (Gudang Kelapa Do’a Ibu) Tembilahan KAB. INDRAGIRI HILIR RIAU

Fakultas Pertanian Unisi

No usv9a, OSF Preprints from Center for Open Science

Abstract: White Copra is a commodity that is in great demand today, especially in South Asian countries: India, Bangladesh, Pakistan and Sri Lanka. The Speck desired by the buyer is White Copra with Export Quality, 5% Moisture Content, 5% Young, 5% Smoky, 5% Scorched & 0% Mushroom. For this reason, the processing of white copra currently carried out by the mother's prayer coconut warehouse is only by drying in the hot sun using a tent system for 5 to 7 days, then in the oven for 8 hours until we get a moisture content of 5% to 7%. The White Copra business company (Women's Do'a Coconut Warehouse) which is engaged in the sale of White Copra Coconut has carried out sales process activities using WhatsApp Business. This success is inseparable from the application of the CE concept based on the opinion expressed by Kotler & Armstrong. Research on improving business processes and improving company performance through digitization. One of the reasons for buying and selling transactions in c-commerce is to get additional information about products and be able to negotiate price offers. C-Commerce also has a variety of platforms. Facebook, WhatsApp, Instagram, Line, and Telegram are platforms of c-commerce. WhatsApp has the highest number of users at 140 million with the longest usage time of 30.8 hours per month. the difference between WhatsApp Messenger and WhatsApp Business. The difference lies in some features. The features in WhatsApp Messanger are also found in WhatsApp Business, while the features in WhatsApp Business are not always present in WhatsApp Messanger. WhatsApp Business features that really help sales are business profiles, management of message replies, catalogs, labels, short links, links to facebook and instagram pages, and messaging tools.

Date: 2022-04-19
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DOI: 10.31219/osf.io/usv9a

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