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AKTIVITAS PEMASARAN PRODUK BANK PADA PT. BANK PERKREDITAN RAKYAT (BPR) CEMPAKA MITRA NAGARI PADANG

Vista Duhwi Putri and Romi Susanto

No v3kz4, OSF Preprints from Center for Open Science

Abstract: The purpose of this study was to find out how the marketing activities of bank products of PT. BPR Cempaka Mitra Nagari Padang. The data used in this study is to directly interview the interested parties. The data collection techniques are by field studies and library studies. From research and discussion it can be concluded that the marketing activities carried out can be planned and directed so that the bank implements policies in collecting and channeling funds by creating good quality storage products, set interest rates in accordance with applicable regulations and strategic operational places, and facilitate the community by providing services owned by the bank.

Date: 2019-04-29
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:v3kz4

DOI: 10.31219/osf.io/v3kz4

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