Chương 3 Phân tích hành vi của người mua (buying decision behavior)

Dao Tung

No w64q7, OSF Preprints from Center for Open Science

Abstract: The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. final consumer buying influences and processes.

Date: 2021-12-03
New Economics Papers: this item is included in nep-ban
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:w64q7

DOI: 10.31219/osf.io/w64q7

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