Pengkajian Konsep Orientasi Pasar

Eddi Suprayitno
Additional contact information
Eddi Suprayitno: Universitas Islam Sumatera Utara

No wynb9, OSF Preprints from Center for Open Science

Abstract: Market orientation is an implementation of marketing concept. Despite market orientation concept can be approached through market driven and driving market approaches, the constructs develop the concepts still reflect the market driven. This article tries to sinergize market orientation concept to customer learning in order to make the operationalization more effective. customer learning is synthesize result of market driven and driving market approaches, learning theory, and perception as precursor of behavior

Date: 2011-10-26
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/5c36f369e8da0e001853ed95/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:wynb9

DOI: 10.31219/osf.io/wynb9

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().