Chương 4 Phân khúc & lựa chọn thị trường mục tiêu (selecting target market segments)

Dao Tung

No y7qc6, OSF Preprints from Center for Open Science

Abstract: dividing up markets into meaningful customer groups, choosing which customer groups to serve, creating market offerings that best serve targeted customers, and positioning the offerings in the minds of consumers.

Date: 2021-12-07
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:y7qc6

DOI: 10.31219/osf.io/y7qc6

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