The Factors of Selecting Malaysia as Tourist Destination: Case Study on the State of Melaka

A. S. A. Ferdous Alam, Er Ah Choy, Halima Begum, Md. Mahmudul Alam () and Chamhuri Siwar

No dz38w, SocArXiv from Center for Open Science

Abstract: Tourism is an emerging economic sector for Malaysia. The purpose of this study is an attempt to understand the factors that attract tourists to visit Malaysia. The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia. This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences. Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka.

Date: 2019-02-28
New Economics Papers: this item is included in nep-sea and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:dz38w

DOI: 10.31219/osf.io/dz38w

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