Did local authorities lose revenue following banning unhealthy food advertising?

Mark Alan Green and Emma Boyland
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Mark Alan Green: University of Liverpool

No hvujq_v1, SocArXiv from Center for Open Science

Abstract: UK local authorities are increasingly exploring restrictions for the advertising of unhealthy foods on their estates to promote healthier food environments. Concerns about effects on revenue can be a barrier to progress. In this study, we provide preliminary evidence that these policies did not negatively affect total advertising revenue across four local authorities in North West England. In some cases, we found that revenue increased post-implementation.

Date: 2026-10-07
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Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:hvujq_v1

DOI: 10.31235/osf.io/hvujq_v1

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