A Conceptual Framework for Social Marketing Implementation in SNAP-Ed Programs: Integrating Theory and Practice

Babu George, Martha Ravola and Anupama Peter Mattathil
Additional contact information
Babu George: Alcorn State University

No tsfcp_v1, SocArXiv from Center for Open Science

Abstract: This paper proposes a conceptual framework for implementing social marketing strategies within the Supplemental Nutrition Assistance Program Education (SNAP-Ed) program. The framework synthesizes insights from social marketing theory, behavioral science, and public health interventions to create an integrated approach for SNAP-Ed implementing agencies. By analyzing existing research on successful social marketing initiatives in public health and nutrition education, this paper presents a structured implementation framework that addresses critical gaps in current practice. The framework's potential application is illustrated through a theoretical examination of how it could guide program development at SNAP-Ed implementing agencies, using Alcorn State University's program planning process as an example. This research contributes to the field by providing a theory informed practical framework that can guide SNAP-Ed agencies in designing and executing effective social marketing interventions.

Date: 2025-08-14
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://osf.io/download/689abfa0074911076ae782f4/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:tsfcp_v1

DOI: 10.31219/osf.io/tsfcp_v1

Access Statistics for this paper

More papers in SocArXiv from Center for Open Science
Bibliographic data for series maintained by OSF ().