Kim Kardashian: A Marketing Mastermind

Alif Danwa

No re32g, Thesis Commons from Center for Open Science

Abstract: This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. From the analysis of Kim Kardashian’s life and the tactics she has used to sustain her fame, it is clear to see that we could learn a thing or two from Kim. She is not just any ditsy celebrity; she is a marketing mastermind.

Date: 2022-03-26
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Persistent link: https://EconPapers.repec.org/RePEc:osf:thesis:re32g

DOI: 10.31219/osf.io/re32g

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