The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process

Carmen María Sabiote Ortiz, Dolores María Frías Jamilena and J. Alberto Castañeda García

No 1104, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Keywords: Valor percibido global; Satisfacción online; Riesgo percibido; Precio monetario; Incertidumbre eludida. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 24
Date: 2011-05
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