Impact of online sales promotion type on internet user recall

Salvador del Barrio García and Esmeralda Crespo-Almendros

No 1106, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Keywords: Promoción de ventas on-line; notoriedad de marca; recuerdo de marca; recuerdo de producto; valor de marca; click-through. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 34
Date: 2011-10
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