Examining the influence of products’ quality perception in specialty retailing

Cristina Calvo-Porral () and Jean-Pierre Lévy-Mangin

No 1703, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Abstract: This paper addresses the following issue: “Does the products’ perceived quality influence on satisfaction and loyalty towards the specialty retailing?” For this purpose we propose a conceptual model on the creation of satisfaction and loyalty in the specialty retailing setting, to examine the influence of products’ quality perception. Data were analyzed through Structural Equation Modelling (SEM) on a sample of 592 consumers. Our findings show that the specialty food store-based attributes have different influence depending on the products’ quality perception, while suggesting its moderating role. Our major contribution is the examination of one subjective consumer-based variable in the specialty retailing setting.

Keywords: Specialty retailing; perceived quality; satisfaction; loyalty; customer (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Pages: 24
Date: 2017-02, Revised 2017-02
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Persistent link: https://EconPapers.repec.org/RePEc:ovr:docfra:1703

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