Consumer behavior using multiple channels: a review

Paula Rodríguez–Torrico, Sonia San–Martín and Rebeca San José Cabezudo

No 2002, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Keywords: Channel; Multichannel; Cross-channel; Omnichannel; Consumer behavior. (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Pages: 36
Date: 2020-07, Revised 2020-07
New Economics Papers: this item is included in nep-ore
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