Strategic Positioning in Agribusiness: Analysis and Options

Allan Gray (), Michael Boehlje () and Jay Akridge

No 04-13, Working Papers from Purdue University, College of Agriculture, Department of Agricultural Economics

Abstract: The planning process presented in the paper outlines several methods of analysis that farm business managers can use to choose among three business position options. The five forces model is an effective tool for scanning the external business environment and assessing a business’s internal resources and capabilities. The value plate will assist managers in identifying the activities upon which a business may build a competitive advantage. Once these are assesses, managers must select a strategic position from three options: operational excellence/cost leadership, product or service innovation, and customer intimacy.

Keywords: strategic planning; five forces model; value plate model; strategic options (search for similar items in EconPapers)
JEL-codes: L11 L12 L13 L14 L15 L21 L22 L23 L24 (search for similar items in EconPapers)
Pages: 17 pages
Date: 2004-09
New Economics Papers: this item is included in nep-agr and nep-mkt
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http://ageconsearch.umn.edu/bitstream/28639/1/sp04-14.pdf (application/pdf)

Related works:
Working Paper: STRATEGIC POSITIONING IN AGRIBUSINESS: ANALYSIS AND OPTIONS (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:pae:wpaper:04-13

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