Efficient Consumer Response - Increasing Efficiency Through Cooperation

Khurrum S. Bhutta, Faizul Huq and Francine Maubourguet ()
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Francine Maubourguet: Groupe ESC Pau

No 101, Working Papers from Groupe ESC Pau, Research Department

Abstract: The concept of Efficient Consumer Response was introduced by the Supermarket industry in 1992. Since then, other industries have started their own ECR initiatives. This paper examines the key initiatives surrounding ECR, and discusses a framework that attempts to merge the ECR initiatives with Consumer Centric marketing efforts. A case study is presented illustrating the implementation of the framework.

Keywords: Supply Chain Management; Efficient Consumer Response; Efficient Frontier; Continuous Product Replenishment (search for similar items in EconPapers)
Pages: 16 pages
Date: 2003-12, Revised 2003-12
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Persistent link: https://EconPapers.repec.org/RePEc:pau:wpaper:0101

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