Power Struggle in the Distribution Channel: Case of the French Supermarkets

Roland Sabatier, Faizul Huq and Anne Nelson
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Roland Sabatier: Groupe ESC Pau
Faizul Huq: Ohio University - Athens, Ohio, US
Anne Nelson: Groupe ESC Pau

No 803, Working Papers from Groupe ESC Pau, Research Department

Abstract: An area of emerging research is managing a multi-product and multi-echelon supply chain. This paper will begin an investigation of one component of this: the power struggle in the distribution channel. Shift in the balance of power in the distribution channel from the manufacturer to the retailer has precipitated a power struggle. This struggle has prompted manufacturers to rethink their distribution strategy in the channel. The case of the French Supermarket chain is presented. A brief history of the French Supermarket chain and the consequences of their advent are discussed. A set of action alternatives are listed and described for the manufacturer/suppliers in the industry to help them gain some control in this power struggle. Plans for future research include the expansion of the study with quantifying methodology and inclusion of US and South American distribution channels' observations for comparison and contrasting to the French model.

Keywords: Distribution channel; retailers; manufacturers; French supermarkets (search for similar items in EconPapers)
Pages: 11 pages
Date: 2007-06, Revised 2007-06
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Persistent link: https://EconPapers.repec.org/RePEc:pau:wpaper:0803

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