Factors Influencing Organizations’ Responses on Employer Review Platforms

Jana Kim Gutt () and Karin Knorr ()
Additional contact information
Jana Kim Gutt: Paderborn University
Karin Knorr: Paderborn University

No 133, Working Papers Dissertations from Paderborn University, Faculty of Business Administration and Economics

Abstract: In the digital age, where online reviews hold significant influence, organizations face the challenge of maintaining a positive online reputation. Negative reviews, particularly on employer platforms, can have lasting consequences, influencing prospective talent and shaping organizational success. While a growing body of literature investigates organizational response strategies to consumer reviews, only limited research attention has been brought to the responding behavior on employer review platforms. To close this gap, our study examines the factors correlated with an organization’s tendency to respond to employee reviews. We propose that the sense of community that organizations communicate through their identity claims, the consensus on a review, and the reviewers’ job position play crucial roles in shaping these responses. We explore whether these relationships are moderated by the ratings organizations hold on the platform. Grounded in empirical data from 872 job advertisements and 74,786 ratings and reviews on Kununu, our findings provide valuable insights into how organizations navigate employee reviews.

Keywords: organizational responses; employer review platforms; organizational identity claims; quantita-tive text analysis; job advertisements (search for similar items in EconPapers)
JEL-codes: J24 M14 M59 (search for similar items in EconPapers)
Pages: 35
Date: 2025-02
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://groups.uni-paderborn.de/wp-wiwi/RePEc/pdf/dispap/DP133.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pdn:dispap:133

Access Statistics for this paper

More papers in Working Papers Dissertations from Paderborn University, Faculty of Business Administration and Economics Contact information at EDIRC.
Bibliographic data for series maintained by WP-WiWi-Info ().