The Impact of Goal Achievement on User Effort

Tobias Mutter ()
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Tobias Mutter: University of Paderborn

No 18, Working Papers Dissertations from Paderborn University, Faculty of Business Administration and Economics

Abstract: We empirically investigate the impact of successful goal achievement on future effort to attain the next goal in a recurring goal framework. We use data from a popular German Question & Answer community where goals are represented in the form of badges. Our findings indicate that after successful badge achievement users increase their subsequent effort to attain the next badge, but only as long as badges represent a challenge to the user. The key driver for this behavior, according to our analysis, appears to be self-learning.

Keywords: Goal Setting Theory; Recurring Goals; Self-Learning; Gamification; Badges (search for similar items in EconPapers)
JEL-codes: M31 M52 (search for similar items in EconPapers)
Pages: 13
Date: 2014-09
New Economics Papers: this item is included in nep-hrm
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