EconPapers    
Economics at your fingertips  
 

CONSUMER VULNERABILITY: OVERVIEW AND SYNTHESIS OF THE CURRENT STATE OF KNOWLEDGE AND FUTURE SERVICE-RELATED RESEARCH DIRECTIONS

Julia Rötzmeier-Keuper ()
Additional contact information
Julia Rötzmeier-Keuper: Paderborn University

No 65, Working Papers Dissertations from Paderborn University, Faculty of Business Administration and Economics

Abstract: Consumer vulnerability is understood as a consumer’s disadvantage in a marketplace, a lack of control against multiple marketplace forces, or a consumer’s generalized susceptibility to harm. The extant literature in marketing, consumer, and transformative service research is concerned with the conceptualization and exploration of consumer vulnerability. Despite the rising research interest in this area, a comprehensive understanding of the concept and an overview of the consumer vulnerability literature is lacking. To address this gap, this work draws on the service, marketing, and consumer research domains to consolidate the extant knowledge and identify future research directions. In a systematic literature review, 145 articles are identified and organized according to the three following themes: consumer vulnerability emergence, manifestation, and consequences. An organizing framework that maps the existing literature in the consumer vulnerability area is proposed, and future research potentials are discussed from a transformative service perspective.

Keywords: Consumer vulnerability; Transformative Services; Literature Review (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 55
Date: 2020-07
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://groups.uni-paderborn.de/wp-wiwi/RePEc/pdf/dispap/DP65.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pdn:dispap:65

Access Statistics for this paper

More papers in Working Papers Dissertations from Paderborn University, Faculty of Business Administration and Economics Contact information at EDIRC.
Bibliographic data for series maintained by WP-WiWi-Info ().

 
Page updated 2020-09-12
Handle: RePEc:pdn:dispap:65