The Electronic Media Economy in Pakistan: Issues and Challenges
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Nazam Maqbool: Pakistan Institute of Development Economics
No 2021:35, PIDE Knowledge Brief from Pakistan Institute of Development Economics
The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also been a contested realm, embodying class politics and the interests of monopoly capital. The paper aims to study certain aspects of the media, focusing primarily on: the political economy of media; size, growth, concentration and content of electronic media; the television rating system; financing model and business operations; the way that these practices are shaped by governments’ laws, regulations, and other policies; and the impacts of these business/regulatory interrelationships not only on media content and media audiences but also on societies’ politics and culture more broadly.
Keywords: Electronic Media; Economy; Pakistan; Issues and Challenges (search for similar items in EconPapers)
Pages: 8 pages
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