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Economy of Love What the Valentine�s Day Brings to the Economy

Fahd Zulfiqar Zulfiqar
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Fahd Zulfiqar Zulfiqar: Pakistan Institute of Development Economics

No 2022:55, PIDE Knowledge Brief from Pakistan Institute of Development Economics

Abstract: In literature, conceptualisations of love vary. These definitions have been theorised from different theoretical standpoints. For instance, feminist literature stands divided with a few studies quoting that love is liberating, empowering and people who are romantically in love with each other share equal space in a relationship. But this interpretation is not unanimously embraced within feminist and queer literature. An alternative standpoint views love as patriarchal, sexist, and heteronormative. The structural standpoint speaks of changing dynamics of love due to macro-, meso-, and mirco- factors such as capitalist interventions (macro-factor), consumerism, conspicuous consumption, and sexual division of labour (meso-factors) and gendered expressions (micro-factor), both verbal/non-verbal, in which a lover is economically dependent on and domestically subservient to the loved one (Cancian, 1986).

Keywords: Economy of Love; Valentine's Day (search for similar items in EconPapers)
Pages: 4 pages
Date: 2022
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