Motivations for gambling and the choice between skill and luck gambling products: an exploratory study

Alessandro Gandolfo and Valeria De Bonis

Discussion Papers from Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy

Abstract: We analyze differences in gambling motivations for skill and luck gamblers on the basis of a questionnaire distributed to a sample of university students. We find that the probability of playing skill rather than luck games is positively correlated to being a male, to the socialization motive and to having a planning attitude, that we use to define the kind of amusement experienced in gambling, while it is negatively correlated to the money motive, the perceived risk of losing social esteem, and age. Results are then applied to marketing strategies and public policies, with particular attention to the online environment.

Keywords: Motivational aspects of gambling; Online gambling; Skill and luck games; Marketing and public policies in the gambling sector. (search for similar items in EconPapers)
JEL-codes: H27 H31 M31 M38 (search for similar items in EconPapers)
Date: 2014-09-01
Note: ISSN 2039-1854
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pie:dsedps:2014/185

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