Does the nudge effect persist? Evidence from a fi eld experiment using social comparison message in China

Haoyan Chen and Botao Qin

MPRA Paper from University Library of Munich, Germany

Abstract: We designed and carried out a field experiment in which we imposed social comparison incentives and technical recommendations on student dormitories through electricity consumption reports and energy-saving suggestions materials, respectively. Our findings are as follows: 1) Regression results on all users show that the effect of social norms is not statistically significant. 2) A social comparison message has a heterogeneous effect on consumers' energy use. Low and high energy users reduced their electricity consumption by 26% and 14%, respectively, in the first week after the treatment. 3) The effect of social norms is time sensitive.

Keywords: Social norms; Social comparison message; Energy saving behavior (search for similar items in EconPapers)
JEL-codes: C93 D10 Q41 (search for similar items in EconPapers)
Date: 2020-06-01
New Economics Papers: this item is included in nep-cbe and nep-ene
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Does the nudge effect persist? Evidence from a field experiment using social comparison message in China (2022)
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