Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland
Katarzyna Sznajd-Weron,
Rafał Weron and
Maja Wloszczowska
MPRA Paper from University Library of Munich, Germany
Abstract:
In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation, where a new entrant challenges two incumbents of the same size. The models differ in the way the two forces influencing consumer choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using the Mean Field Approach and Monte Carlo simulations and calibrate the models to data from the Polish telecommunications market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a lock-in situation, where one market leader dominates the market and all other brands disappear. Interestingly, for both models the best fits to real data are obtained for conformity level 0.3
Keywords: opinion dynamics; outflow dynamics; agent-based model; oligopoly market; advertising; mobile telephony (search for similar items in EconPapers)
JEL-codes: C15 D70 L13 M37 (search for similar items in EconPapers)
Date: 2008-09-10
New Economics Papers: this item is included in nep-com, nep-exp, nep-mic and nep-mkt
References: View complete reference list from CitEc
Citations: View citations in EconPapers (5)
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Working Paper: Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland (2008) 
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:10422
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