The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif

The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative economy

Nuryadi Wijiharjono

MPRA Paper from University Library of Munich, Germany

Abstract: At the core of the concept of the Triple Helix is now required to explain the university-industry-government interactions. The main purpose of this research is to explore the current status of the Triple Helix to develop innovation capability that have impact on marketing performance in the creative economy. By the resource-based view (RBV) perspective, this paper reviews the existing literature and to highlight some distinctions between these concepts, such as intellectual capital, innovation capability, marketing performance and to draw the inter-relationships between them. This research proposes a conceptual framework of main factors that have influence on innovation capability and that impact on marketing performance. This research contributes to the marketing literature by collaborating the Triple Helix to develop the new model for innovation capability that effect on marketing performance, particular in the creative economy.

Keywords: triple-helix social capital; innovation capability; resource-based view. (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2021-06-11
New Economics Papers: this item is included in nep-cse
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