An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan

Nazim Ullah

MPRA Paper from University Library of Munich, Germany

Abstract: Celcom is the first mobile operator in Malaysia. The aim of the study is to analyse Celcom Axiata Berhad and review its strategic plan. The study analyses 5 years key performance indicators (KPIs), SMART, PESTLE, Porter’s 5 Force Model and SWOT analysis of Celcom. The findings show that Celocm should modify their current corporate strategy to cope with the competitive market. The study is the direction for the stakeholders of the Celcom.

Keywords: Celcom; KPIs; SMART; PESTLE; Porter’s 5 Force Model; SWOT (search for similar items in EconPapers)
JEL-codes: L86 (search for similar items in EconPapers)
Date: 2021-01-01, Revised 2021-01-01
New Economics Papers: this item is included in nep-sea
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