Corporate Strategy of Maxis - A Telecom Industry of Malaysia

Nazim Ullah

MPRA Paper from University Library of Munich, Germany

Abstract: Telecommunication industry plays an important role in shaping the economy of Malaysia. The purpose of the study is to compare and contest of Maxis with Celcom and Digi. Being purposed, the study discusses and review corporate strategy of the three telecom companies based on financial and non-financial terms. The study analyses 5 years (e.g., 2015 to 2019 financial statement along with the PESTEL and Porter’s 5 Force Model. The findings imply that Maxis has to take strong corporate strategy so that they can cope with their competitors and lead they as a market leader among the competitors.

Keywords: Corporate strategy; Maxis; Celocm; Digi; PESTEL; Porter’s 5 Force Model (search for similar items in EconPapers)
JEL-codes: L86 (search for similar items in EconPapers)
Date: 2021-03-02, Revised 2021-04-02
New Economics Papers: this item is included in nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/108580/3/MPRA_paper_108580.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:108580

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().