Contemporary Change Management Practices and Its Relevance: Application of Maybank

Nazim Ullah

MPRA Paper from University Library of Munich, Germany

Abstract: The aim of the study is to analyzes and evaluates the application of contemporary change management practices and its relevance to a Malaysian bank, especially Malayan Banking Berhad. Three selected models namely Lewin, Three-step model, Bullock and Batten Planned Change, and Kotter’s Eight-Step Model are applied. The findings show that to be the leader in the region as well, Maybank needs to manage the people and change the organization accordingly. To the point, they have to divide the corporate strategy into short-term, medium-term, and long-term so that they can implement their action more promptly and get the outcome immediately. Policy recommendations are addressed.

Keywords: Management practices; Lewin; Three-step model; Bullock and Batten Planned Change; and Kotter’s Eight-Step Model; Malayan Banking Berhad (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-sea
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/108716/1/MPRA_paper_108716.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:108716

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().