Serbia: Sharing Economy as a New Market Trend and Business Model

Maja Ćirić, Svetlana Ignjatijević, Aleksandra Fedajev, Marija Panić, Dejan Sekulić, Tanja Stanišić, Miljan Leković and Sanela Arsić

MPRA Paper from University Library of Munich, Germany

Abstract: In the developed countries, the importance and development of sharing economy as a new economic model have been increasingly discussed in recent decades. In Serbia, sharing economy has not yet been sufficiently explored in official reports and academic literature. On the other hand, in practice, there are several collaborative platforms used by consumers. Therefore, the purpose of this study is to point out the specifics of the sharing economy in Serbia. At the outset, after a brief introduction, the concept of a sharing economy is defined. Consumers’ attitudes about knowledge of the sharing economy, the expectations, and motives that drive them to market engagement are examined and presented. Examples of good practices in the field of sharing economy in Serbia are given. The factors that stimulate or restrict the development of the sharing economy are highlighted, and the legislative framework that directly and indirectly regulates this area is presented. The conclusion about the level of the development of sharing economy in Serbia is derived, and recommendation for future research is given.

Keywords: Consumers Perspective; Motives and Barriers; New Business Model; Serbia; Sharing Economy (search for similar items in EconPapers)
JEL-codes: L86 (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-cwa and nep-tra
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