Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective

Trinh Bao Trung Nguyen and Cong Minh Huynh ()

MPRA Paper from University Library of Munich, Germany

Abstract: This study empirically explores factors affecting consumers’ purchase intentions toward foreign products, and their impact magnitudes in six major cities of Vietnam (including Ha Noi, Hai Phong, Da Nang, Ho Chi Minh, Binh Duong, and Can Tho). Our results illustrate that Vietnamese consumers’ purchase intentions toward foreign products are positively affected by Perceived quality, Perceived prestige, Perceived value, and Influence of others. Notably, Perceived prestige has the strongest impact on consumers’ purchase intentions. The findings of this study enrich the international marketing literature on the consumer evaluation of foreign products in developing countries like Vietnam as well as assist practitioners to build more appropriate marketing strategies for targeting emerging markets.

Keywords: Foreign products; Perceived quality, Perceived prestige, Perceived value, Influence of others; Purchase intentions (search for similar items in EconPapers)
JEL-codes: L81 M16 M31 Q02 (search for similar items in EconPapers)
Date: 2022-01-15
New Economics Papers: this item is included in nep-sea
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:111563

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