Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies

Stella Michael

MPRA Paper from University Library of Munich, Germany

Abstract: The purpose of the paper is to develop a methodological model for the design of competitive spatial narratives. The model aims to enrich place branding strategies with spatial practices. At the same time attempts to control, first the processes of symbolic economy in relation to capital investments and, second the production of cultural meanings. Issues that concern place branding strategies and spatial practices related to competitive identity are examined. These issues are organised in four thematic axes: (1) the development of a theoretical framework that approaches relations of the key elements of symbolic economy and competitive place identity, (2) the role of architecture in symbolic economy, (3) the design of The Methodological Model, and 4) the validation of The Methodological Model. The model, is structured in four phases. These are: (A) the group of possible directions for action and important assets, (B) the directions for action to be followed (C) the vision of the place and (D) the design of competitive spatial narratives. For that reason, a set of hierarchical criteria for the evaluation of the directions for action is introduced, together with eleven regulatory fields that control the performance of place brand equity of nodes and urban cores to the spatial narrative. The originality of this paper lies in developing of a model for the design of competitive spatial narratives, placing architecture and urban design at the forefront of place branding strategies.

Keywords: place branding; urban design; architecture; competitive spatial narratives; competitive place identity (search for similar items in EconPapers)
JEL-codes: R30 (search for similar items in EconPapers)
Date: 2018-07
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/112692/1/MPRA_paper_112692.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:112692

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter (winter@lmu.de).