The impact of employer branding on job application intention: Evidence from business undergraduates in Vietnam

Minh Tuan Nguyen and Cong Minh Huynh ()

MPRA Paper from University Library of Munich, Germany

Abstract: This study aims to figure out the impact of employer branding perception on job application intention of business undergraduates in three main provinces of Southeast Vietnam, including Binh Duong, Dong Nai, and Ho Chi Minh City. The result shows that Task Attractiveness, Payment Attractiveness, and Working Atmosphere positively affect business undergraduates’ job application intention. However, our findings also show that the participants do not put a lot of attention on the Work-life Comfort factor and the Career Opportunities factor.

Keywords: Employer Branding; Working Atmosphere; Career Opportunities; Work-life Comfort; Task Attractiveness; Payment Attractiveness; Intention to Apply (search for similar items in EconPapers)
JEL-codes: M12 M51 M54 O15 (search for similar items in EconPapers)
Date: 2022-05-01
New Economics Papers: this item is included in nep-lab and nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:112927

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