Analyzing new profit opportunities: a guide to making business projects financially successful

K. Tobias Winther

MPRA Paper from University Library of Munich, Germany

Abstract: This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the methods can be used in a semi-quantitative manner to evaluate the market potential for a given product or find ways to improve upon the product to make it more successful in the marketplace. The methods are explained in detail, examples of practical applications are provided; and the foundation in existing economic theory is discussed.

Keywords: Business planning; car market; change management; cost; decision making; enabling mindset; enabling technology; innovation; market power; market size; marketing research; modeling; new product adoption; optimization; pricing; profit optimization; profit; radical innovation; risk; risk adjusted value; risk management; scenario planning; strategic planning; strategy; theory-structured learning; technology adoption, utilityscape; value; value chain; value creation; value driver; value net (search for similar items in EconPapers)
JEL-codes: D40 M30 (search for similar items in EconPapers)
Date: 2008-08-18
New Economics Papers: this item is included in nep-ppm and nep-rmg
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:11346

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