Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam

Phi Dung Nguyen and Cong Minh Huynh ()

MPRA Paper from University Library of Munich, Germany

Abstract: Recent technical development, globalization, and the COVID-19 pandemic have all contributed to an increase in the number of e-commerce logistics activities. However, there has been little investigation on the quality of e-commerce logistics services. This study fills this gap in the existing literature with the evidence from an emerging market like Vietnam, especially in Binh Duong province. It aims to identify the service quality factors of the e-commerce logistics that affect customer satisfaction, such as quality of information, quality of order, delivery quality, price of delivery, and customer service. Results find that: i) customer service has the greatest impact on customer satisfaction; ii) the quality of the order, the quality of the information, and the quality of the delivery come after, respectively; and iii) price of delivery is the final component that has the least impact. Our findings provide useful evidence for businesses in the e-commerce industry in satisfying their customer experiences.

Keywords: Customer Satisfaction; Logistics; E-commerce; Online Shopping; Covid 19 pandemic (search for similar items in EconPapers)
JEL-codes: B16 M10 M31 (search for similar items in EconPapers)
Date: 2023-01-12
New Economics Papers: this item is included in nep-sea and nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:115976

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