Management in crisis and pacific periods: strategy or tactics?

Alexander Kobylko

MPRA Paper from University Library of Munich, Germany

Abstract: The strategies change when there is a crisis in the economy. This is a common phenomenon. There are different opinions of researchers. The former say that the strategy must change in order to defeat competitors. Others write that the strategy is unchanged because it is too costly and difficult for the company. We have analyzed Russian companies. Managers often adjust or cancel strategies ahead of time. These are changes in goals or methods and the deadline for achieving them. We have not identified any fundamental changes in planning approaches during the pandemic and the imposition of sanctions. Strategies also adjust during a pacific period. Probably, Russian companies are in "crisis" often. Their strategies transform into tactics. We propose to change the approach to the strategy format so that it becomes more sustainable.

Keywords: strategy; tactic; strategy planning; tactics; crisis; turbulent period; Russian companies; long-term planning; strategic period (search for similar items in EconPapers)
JEL-codes: L10 (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-cis
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/119305/1/MPRA_paper_119305.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:119305

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().