The agri-food crisis in the post-truth age: an application to the Spanish greenhouse sector

Juan Carlos Pérez-Mesa, Mª Carmen García Barranco, Mª Mar Serrano-Arcos and Raquel Sánchez Fernández

MPRA Paper from University Library of Munich, Germany

Abstract: The contemporary media narratives frequently exhibit significant contradictions due to the influence of diverse interests. In this context, the framing of information assumes critical importance in shaping consumer opinions, necessitating a comprehensive examination of its management. This article investigates the portrayal of crises in the agri-food sector within the mass media when not anchored in objective and verifiable facts, thereby exerting a consequential impact on the sector’s reputation and public image. Specifically, a detailed analysis is conducted on the greenhouse horticulture sector in southeast Spain, recognized as the primary European supplier. Examination of these news items uncovers a discernible bias in the disseminated information, resulting in an information asymmetry between farmers and consumers. As a remedy for the affected sector, the current study advocates the implementation of a proactive crisis detection and management model grounded in the development and dissemination of verifiable information.

Keywords: image crisis risk; reputation; mass media; sustainability; information management; vegetables. (search for similar items in EconPapers)
JEL-codes: M11 M21 Q5 (search for similar items in EconPapers)
Date: 2023-12-12
New Economics Papers: this item is included in nep-agr and nep-eur
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https://mpra.ub.uni-muenchen.de/123218/1/MPRA_paper_123218.pdf revised version (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:119882

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