Digital Transformation and the D17 Application: A Case Study of the Tunisian Post Office

Hayet Kaddachi, Yassine Kroumi and Naceur Ben Zina

MPRA Paper from University Library of Munich, Germany

Abstract: This study is based on a sample of 100 customers of the Tunisian Post, the objective is to know the impact of digital transformation on the Tunisian Post through the D17 application. Based on our analysis; the results show that mobile payments constitute an attractive solution for individuals because they are practical and easy to use tools. For the Post, the D17 application can be considered a powerful instrument not only for the development of digital strategies, but also for the country's financial sector and the economy in general.

Keywords: Digital transformation; Post-customer relationship (search for similar items in EconPapers)
JEL-codes: A3 Y10 (search for similar items in EconPapers)
Date: 2024-03-27
New Economics Papers: this item is included in nep-ara and nep-pay
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