Психометрические характеристики китайского клиента: тестирование программы Symanto

Psychometric Characteristics of a Chinese Client: Testing the Symanto Program

Valeriya Zamoshnikova and Vasily Kashkin

MPRA Paper from University Library of Munich, Germany

Abstract: The article presents the results of testing the Symanto Insights Platform program with the psychometric analysis function which can be used to study the client audience. All the main stages of working with the program, the results obtained in the process of work, as well as their analysis and comparison with human content analysis are presented.

Keywords: Psychometric characteristics; audience research; marketing research; artificial intelligence (search for similar items in EconPapers)
JEL-codes: C8 D12 (search for similar items in EconPapers)
Date: 2023
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Published in Digital economy 25.4(2023): pp. 76-96

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